Care for your body - always.
Wellvita is a company that primarily sells dietary supplements to the older target group. Wellvita specializes in natural products and excellent customer service.
For over two years (2022 - 2024), I was part of Wellvita Group's creative team as a Digital Graphic Designer. This page showcases a selection of my work from my time at Wellvita Group.
• Edited and shaped visual stories in videos and TV commercials.
• Designed user-friendly and engaging landing pages (web design).
• Created communicative and appealing emails.
• Raised awareness of Wellvita through social medias (paid/organic).
• Created graphic elements for the website.
• Project management/coordination - helped lead projects from concept to completion, ensuring clear and effective communication between teams.
• Branding.
• Updates and maintenance - to ensure relevance and freshness.
Used for Facebook, Instagram and Google Perfomce Max. The vidoes was created in After Effects.
Paid social
With these videos, we tried a slightly different approach than we usually did. We found it difficult to use 'real' images due to strict guidelines, so we opted for videos that only contained graphics and animation.
The purpose of the videos was to be informative and relatable to the specific problem that each product solves.
Branded / lead videos
Used for SoMe and Google Perfomance Max. The vidoes was created in After Effects.
Campaign — Easter
We created an Easter egg hunt as part of our Easter campaign to try a more complex form of gamification. Users had to find Easter eggs on our website to get a discount on their next purchase.
The campaign gave us valuable insights into our older target group, even though the conversion rate was average. It turned out that the campaign might have been too difficult to understand or required too much time for the target group.
Graphic elements for landing page, website, SoMe, e-mails
Campaign — Spin and Win
The Spin and Win campaign was one of the most successful campaigns during my time at Wellvita. We used a simple form of gamification, The Wheel Of Fortune, which leads had to interact with. The campaign had a high conversion rate and generated many new leads and conversations.
Graphic elements for landing page, website, SoMe, e-mails
Passionate and dedicated Digital Designer with a love for innovative, unique creations and solutions that stand out and inspire.
Passionate and dedicated Digital Designer with a love for innovative, unique creations and solutions that stand out and inspire.
© 2024
Denmark — Copenhagen
© 2024
